Many seek certain steps of starting a small business and do not know how to begin. You are either looking to generate some extra income or even go full-time. Well, you are not alone! Others like you are wanting to build a legitimate business online and just need a jump-start on where to begin. All it takes is a couple of steps in which I will elaborate on for you.
Clearly, people are seeking to start a business for many reasons. Some have been employed to a company for years and want to get out of that and embark on the journey of being there own boss. Others might like the job that they have now and just want to start a “side hustle”. Some never wanted to work for another and had a dream self-employment. If you are reading this, chances are that you probably fall into any of these three categories.
Steps Of Starting A Small Business #1: Save Up Some Money If You Can or Have Some Money Saved Up
If you have previously worked in the past doing a regular job and have a good amount of money saved up, good for you! There are many sites that will allow you to create a business using their software if you can afford to pay monthly. I highly recommend WordPress. Their small business price is at $25 per month and you will have access to many types of themes that you can choose as your design. Also, you will get live support, google analytics to monitor the progress of your site, and much more!
Steps Of Starting A Small Business #2: Find Your Favorite Niche
Find a particular niche/product that you like as well as you believe you would enjoy promoting. People who venture online are looking for something. As a result, if you can present to them what they need, through great quality content and SEO skills, you might very well be looking at making a consistent amount of income online.
When choosing a niche, do not judge according to something being unpopular or not. Whatever you should choose to promote, know that THERE ARE people looking for it. Just find a niche that interests you and you have already taken another step towards your business pursuit. What are your hobbies? What is it that you like to do in your free time? Your hobby can become your business.
Steps Of Starting A Small Business #3 Do Keyword Research and Find A Great SEO Keyword Research Tool
Great content is a beautiful thing. However, nobody’s gonna notice it if you don’t have some kind of SEO plan. This is where your keyword research comes into play. Keywords help search engines know where to index your content as well as get you in front of the people who are in need of what you are selling. Having great keywords will pay off for you in the long run.
When finding keywords, try to find long-tailed ones. Many long-tailed keywords tend to have the lower competition along with 100 to 1000 plus average searches. When you go looking for keywords for your business, try aiming for those. These are the best kind of keywords that you can choose. Many people use this method because one-worded keywords tend to have huge competition. You will have a greater chance at ranking well if you try this approach.
Speaking of competition, try to aim for keywords with low competition and your chances of ranking higher will greatly increase. You will be able to see how many people are competing for the keywords of your interest if you use Jaaxy’s keyword research tool(see my “the jaaxy review”). I highly recommend it. It is one of the best keyword tools you can use!
Steps Of Starting A Small Business #4: Write Great Content
The content is the major piece of your website. Content, aside from the layout design of your site is what is going to really make your site. Web content is like advertisements on television. It is the commercial that will influence people to buy whatever you are promoting. If you can write content that is engaging giving them what they are looking for, you are in great shape!
Don’t waste time from the very beginning driving home what your subject is about. After all, it is why visitors have come to your site in the first place. You want to say something right then and there that will keep them interested in reading more. It doesn’t have to be fancy. Just let them know in a way tells them that you have the answer to what they are looking for.
Write 1,000 to 3,000 Blog Posts
When writing content, make sure that it is about a thousand to three thousand words. Now, you might be thinking why it should be so long. It is because search engines love lengthy content that deeply explains and elaborates the subject. Therefore, write content that is drawn out and meaningful. You might be thinking, how can I do this?
While writing, try to answer and cover as many questions as you believe your audience would have based on your particular niche. Think about what you are trying to convey to the audience. How can you draw your audience in through your words? Answer the questions that they are looking for and you are on your way! Leave stone unturned when it comes to whatever niche you are discussing. Write your header topic and then break it down into sub-topics. This is a great way to expand your content writing.
Also, be sure your blog posts are long length. Once again, people do love informative, engaging, and lengthy content. The longer and more informative your content is, it is the much higher probability your audience will stay and check out more. Longer content also equates to higher search rankings. Try to write your blog posts a thousand words and up. Statistics have shown that blog posts containing a thousand, two thousand, three thousand words, and beyond did really well in the search rankings. Keep this in mind when writing about your post subjects.
#5 Get Links and Backlinks For Your Business Website
Links are very important for your site as they can in ways help people navigate through your site as well as have other sites link back to yours.
Inbound Links And Outbound Links
Inbound links if you don’t know are links that allow people to navigate around your site. Outbound links are links that take your audience to a whole other website.
Backlinks are exactly what they are called. They are links that link back to your site from other sites. Backlinks are important because it lets search engines know that your site is getting the thumbs up from other sites, bringing you closer to the forefront. One way to get backlinks is by going to a website called Small SEO Tools. They have a backlink maker that will automatically generate many backlinks for your site.
Another way you can get back-links is by commenting on sites surrounding your niche subjects. On many sites, you will see at the bottom of the page a place to comment on their blog post. Usually, there is a comment section, a place for your name, a place for your email, and a place for your website URL. All you have to do is comment about the post and leave your thoughts with your website name placed in the URL section. Be mindful that not every website that you come to will have the website section.
Another way that you can get back-links is just by asking. There are many top-level sites that wouldn’t mind linking back to your site. Whatever the choice you choose, these are two ways to get back-links and boost your rankings.
#6 Utilize Social Media On Your Site
Even if you don’t have a whole lot of people in your social media groups, there is a chance if you share your site to them that they will share it with others. This has the potential to effectively widen your audience. Also, this is a great way to drive traffic to your site without getting on the first page of search engines. If you already have a following on social media, start sharing!
When on social media sites, follow and aim for the people surrounding your particular niche. Try not to promote your niche with a sale intention all of the time, but promote a little of that here and there. Just post things about your niche and relating to your niche.
Guidance and Resources For Small Business
If you need guidance in starting a online business, Wealthy Affiliate is a great place to go! They have all the tools you need to build an online business and more! There is a beginner training tutorial that will teach you the basics of online affiliate business. The ability to follow along creating your website while you are doing the tutorial is at your disposal. You can start out free creating two websites that you have the potential to earn money from. You do not have to go premium if you want. However, the premium version, which is $49 monthly, gives you access to more training as well as a much wider range of features.
With websites they utilize a feature called Rubix with built-in WordPress with many different website layouts you can choose. Website features include a site manager to manage your site, a site builder to build your website, site domains, site content for writing, site comments, site feedback, and site support. There are three choices for your domains which are a free domain, a domain you might already own, or registering one.
Not only that, but you are surrounded with a community of online business people. You can socialize with, learn from, and help many online users. Once you get enough experience and have enough knowledge, you can earn money by simply creating your own tutorials to help others in some way. Yes! You can earn money not just from your business but also from creating your own set of tutorials to help someone. This can range anywhere from utilizing keywords to effective ways to promoting on social media.
Simply put, all of the tools that you need to build a business is at your disposal with Wealthy Affiliate. You get training, a support structure, social interaction, a website builder feature, a keyword research tool, and much more! There is even a possibility of earning doing the training if you really put the work and time into it. You can also right blogs on the site talking about things to help the Wealthy Affiliate community.
Recently, a new feature was added by Wealthy Affiliate called Affiliate Programs which displays many affiliate programs that you can partner with to promote on your website. When you go to the affiliate page, you will see a couple of things. First, you will see a search bar where you can type in a particular niche that you are looking for in which options will show up. Typing in a particular affiliate program name will bring it up as well as the niches you can promote if you sign up with them. There are also popular niche categories to the left is you are looking for a particular niche to sell.
Trending opportunities are niches that are receiving widespread attention. You can look to these also if you do not know what you want to promote to others. Trending opportunities can change at anytime. You might see a list of trending niches one day and a different one another. Also, trending niches might come from different affiliate programs.
Weebly is another website builder you can consider. Their business plan is $25 monthly
Web features from Weebly work a little differently from Wealthy Affiliate’s. Like Wealthy Affiliate, they have many themes that you can choose from for your website’s business layout. These themes can also be customized. In addition, they have different categories of themes depending on what type of business you want to run. They theme categories consist of featured, online store, business, portfolio, personal, event and blogs.
With Weebly comes the drag and drop editor which will allow you to customize your site the way you want it. Also, you can input videos in your site, choose certain title headers, and choose the color background of your website layout. If you are selling your own products, you can set up an eCommerce site in which you can post your products and go from there. Also, there is the ability to manage your commerce site straight from your phone!
With the eCommerce site, you also get a shopping cart, a checkout area, a product page to keep track of your stock, an item search page, and a product editing page. Help is provided through live support and assistants are available to help you whenever you need it regarding anything.